Author name: Sadiya Sheikh, MBA | PhD Digital Marketing (Pursuing)

Sadiya Sheikh is a Digital Marketing Specialist and Educator with 5+ years of experience working with wellness and healthcare brands. She holds an MBA in Marketing and is currently pursuing a PhD in Digital Marketing. Her work focuses on SEO, performance marketing, content strategy, and growth systems for purpose-driven businesses.

Personal Experience

Teaching Digital Marketing: How the Classroom Shaped My Growth as a Marketing Educator

Sadiya Sheikh, MBA | PhD Digital Marketing (Pursuing) / January 17, 2026

When I stepped into the classroom in September as a Visiting Faculty for Digital Marketing, I expected it to be […]

Personal Experience

Is an MBA Really Worth It? My Honest Experience as a Science Student Turned Marketer

Sadiya Sheikh, MBA | PhD Digital Marketing (Pursuing) / December 21, 2025

“Is an MBA really worth it, or is it just an overrated, high-fee degree?” It’s a fair question—and also a

Small Businesses

Why Most Small Businesses Fail at Digital Marketing — And How to Fix It

Sadiya Sheikh, MBA | PhD Digital Marketing (Pursuing) / November 18, 2025

Digital marketing has become the backbone of modern business growth.Yet 70%+ of small businesses struggle, waste money on ads, and